Author: Jan Kwint

The 360° Feedback method has been around for about 30 years in business, as an annual and static review process. However, we are now in the Digital era. Work has changed. Not many processes take a year. We cannot afford to do so. We need rapid and continuous change. As a consequence we need to learn new skills and competencies. Do we have the talent and potential to do so? We’re wondering about its implementation in today’s digital era.

In the Digital era much of how we work has changed. Much attention is brought to the concept of feedback nowadays. We work in a network of teams and in different roles. Also, we need to learn and acquire new skills quickly. For that you need continuous feedback.

Performance management is an essential tool for every organization as it ensures that the company's goals are met adequately. As an umbrella term, performance management focuses its attention on many things, including the whole organization, a department, an employee, or even the process of building a product or service, among many other things.